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Write Your Blog
All messaging begins with words. Videos, infographics, podcasts, webinars — all depend on words to convey their meaning.
This chapter covers the entire process of writing:
• from capturing ideas
• to writing search optimized blog posts
• and finally publishing them on your site.
Social Media
Social media is the net you cast to draw readers to your blog. But you have to give them good reason. The ocean is huge, but you don’t need to catch everything.
This chapter covers social media, email, webinars, and other things intended to draw more traffic to your blog.
Inspiration
A sentence is more than the sum of its words. Emily Dickinson wrote:
A word is dead/when it is said/some say.
I say it just/begins to live/that day.
This section follows the life of a word as it enters the real world and makes an impact.
Tech Support
I read the manuals so you don’t have to. Choosing the right software can make your blogging workflow easier, which means you’re more likely to actually do it.
I help you understand what you really need, what’s available, and how little you need to spend. Technology doesn't have to be an obstacle.
