How to Hold a Pen (& Take the Pain Out of Writing, Literally)
Relearning how to hold a pen saved my hand from injury and changed my relationship to writing.
How to Optimize Images for SEO and Social Media
Images are just as important as words for getting your content found and shared.
Is Your Blog Ready to be Searched (and Shared)?
Optimize your blog for both search engines and social media to get them found and shared.
SEO vs. SMO: How to Get Your Content Found and Shared Better
Optimizing for search and social media is not separate from your content. It’s how you write it. Or it should be.
How to Move Your Audience with an Effective Call to Action
Without a call to action, your content’s a dead end. Here’s how to get readers to take action when they’re done reading.
7 Ways to Write the Absolutely Best Headline for Every Blog Post
The best headlines are single-minded in their mission: Make you click. Here’s 7 things to keep in mind when you write them.
How to Speak to Your Target Audience (in writing)
Do you write like you talk? Should you? Knowing how to write for your target audience is key to successful content marketing.
How to Write for the Internet (and keep your readers reading)
You want people to read your great content. But if it’s hard to read, they won’t read no matter how great it is. These 16 writing tips can help.